iMediaShare 3.0 for Android is out – that’s a fact now! It comes with a lot of changes and new functionality – all of it a reaction to feedback we collected during the last several months. I’ll highlight those new things which set a milestone in iMediaShare development:

• Rework of functional flows – while all pre-3.0 versions of iMediaShare were basically well accepted there were a certain number of people who were unable to start using the application. We spoke to many of them, analyzed their way of trying to use the app and eventually understood that the process of selecting, sharing and playing content was very complicated. That fact became our major goal in this release – to make the selection and push to play process more consistent and intuitive. We dropped the whole concept of tabs and we followed a simple step by step process which flowed intuitively, enabling selection of a remote media device to play multimedia on.
• Complete UI redesign – iMediaShare 3.0 comes with a complete new look and feel. While the previous design was not bad it was just … not bad. There was something making us a little bit nervous and we set our second major goal – make the application more sleek and nicer to interact with. We reworked almost everything – from the color scheme to give it a more ‘media player’ look, to every single icon and navigation item getting a shiny glow.
• Online video streaming – well, from functional perspective that was the goal. We wanted to make our favorite multimedia always available with us, and be able to just to grab the smartphone and play it on the big screen TV whenever we want to watch it. We are starting with just few channels (videos from TED Talks and NASA TV) but more channels to come soon. We’ve kept the sharing of personal content from social cloud (Facebook and Picasa) and locally stored content on the phone as well.
• Performance improvements – we analyzed the major performance issues of the application and reworked those pieces in the code to improve its responsiveness.

Aside from the technicalities we did another big change – we introduced all that to the Free edition of the application making it similar to Premium edition. To keep the differentiation the Premium edition is Ads-free and brings one more channel – online video streaming from YouTube.

Me and the whole iMediaShare team hope you are already enjoying those changes. If not, go to Android Market and download iMediaShare for free, give it a try and then let us know what you think about 3.0 release or just post a review in Android Market (we’ll see it there immediately);-)

Stefan L